Surah 45. Al-Jathiya, Ayah 10

I.e., anything to which they may attribute a quasi-divine influence on their lives, whether it be false deities or false values, e.g., wealth, power, social status, etc.

(3) In verse 10 the sinner has piled up the good things of this life, and thinks he has got plenty of helpers and protectors, but all these things are of no use. On the contrary, his Penalty will be "tremendous", to correspond with the great pains which he has taken to multiply the gods of his worship.