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The term dhikr, which primarily denotes a "reminder" or a "remembrance", or, as Raghib defines it, the "presence [of something] in the mind", has also the meaning of "that by which one is remembered", i.e., with praise - in other words, "renown" or "fame" - and, tropically, "honour", "eminence" or "dignity". Hence, the above phrase contains, apart from the concept of a "reminder", an indirect allusion to the dignity and happiness to which man may attain by following the spiritual and social precepts laid down in the Qur'an. By rendering the expression dhikrukum as "all that you ought to bear in mind", I have tried to bring out all these meanings.