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Lit., "We assign [or "shall assign"] hell to him".
An explanation is now given of how it is that prosperity sometimes seems to attend the wicked. The explanation is threefold: (1) the transitory things of this life are worth little in the eternal scheme of things; (2) even they are provided, not just because their recipients wish for them, but according to a definite Plan of Allah; and (3) in the end there is for the wicked the eternal Misery and deprivation of grace,-the Hell which is worse than destruction in the terms of this world.
All the pride and insolence will then be brought low. The disgrace and the exclusion from the "sight of the Face of Allah" will by themselves be punishments of which the magnitude cannot be measured in the terms of our present material life.