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See note [67] on the first sentence of 7:85 . The story of Shu'ayb and the people of Madyan (the "wooded dales") is given in greater detail in {11:84-95}.
Unlike other prophets in this sûrah who are identified as the brothers of fellow tribesmen, Shu’aib is not identified as the brother of the people of the Aykah (which is the name of the forest where they used to worship a particular tree) because they are identified by faith, rather than a tribal connection.
For Shu'aib see n. 1054 to vii. 85.