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Regarding the tribes of 'Ad and Thamud, see surah {7}, notes [48] and [56]. As for Ar-Rass, a town of that name exists to this day in the Central-Arabian province of Al-Qasim; in the ancient times referred to it seems to have been inhabited by descendants of the Nabataean tribe of Thamud (Tabari). There is, however, no agreement among the commentators as to the real meaning of this name or designation; Razi cites several of the current, conflicting interpretations and rejects all of them as purely conjectural.
Ar-Rass means “well” or “water-pit”. This refers to a pagan people, along with Midian, to whom Allah sent Prophet Shu’aib.
Commentators are not clear as to who the "Companions of the Rass" were. The root meaning of "rass" is an old well or shallow water-pit. Another root connects it with the burial of the dead. But it is probably the name of a town or place. The "Companions of the Rass" may well have been the people of Shu'aib, as they are here mentioned with the 'Ad, the Thamud, and Lot's people, and the people of Shu'aib are mentioned in a similar connection in xxvi. 176-190 and in xi. 84-95. Shu'aib was the prophet of the Madyan people in the north-west of Arabia, where many old wells are found. There is however an oasis town al-Rass in the district of Qasim in Middle Najd, about thirty-five miles south-west of the town of 'Unaiza, reputed to be the central point of the Arabian Peninsula, and situated midway between Makkah and Basra. See Doughty's Arabia Deserts, thin-paper one-volume edition, London 1926, 11, 435 and Map, Lat. 26*N., and Long. 43*E.